Search engine sale is optimal practice

Core clew: Search sale became well-known trademark to have the mark medium of successful sale, successful brand is searching the example action on sale, advertisement of trade of the state-owend enterprise in should getting advocate take seriously, the search service that is in China especially had produced simple change stage by stage, besides advertisement of medium and small businesses advocate outside, old brand advertisement advocate the sale value that must go examining search engine afresh.

Look, successful brand is continueing to be carried out successfully!

North America area searchs engine advertising leap to develop, it is the advertisement form that numerous medium and small businesses regards the search as economic cost not just, and because,mainer is well-known trademark advertisement advocate intervene actively, all alone engine became search to reach brand fractionize to enclothe for large company, hold together is good and communal relation, the sale platform of the most economic finished product that manages sales volume to promote.

Address of BMW basis IP shows search result, this locality that manages a brand changes fractionize to enclothe

It is radical that BMW searchs sale strategy native landly in the United States put in strategy, let name of subordinate and all product namely the first as to search result, and, on this foundation, the potential crucial word group when traverse user inquires closes kind, buy all sorts of arranges combination keywords of related goods name along with all the others, make as a result the rank also is in the first place.

In addition, BMW and search operation business reach good faith collaboration, use its to divide IP to display keyword advertising function, be in complete beauty dispersedly jointly the agency of each city, the brand essence of life that undertakes mainland is changed travels definitely. After the user inputs the name of BMW product, what reveal in result list first place is the official website of BMW United States, result list a website that those who reveal is this locality agency. If the IP of the user comes from Xiyatu, criterion the agency website that the 2nd result is Xiyatu.

And BWM this one pioneering work, reached the large area of the brand to enclothe above all, discharge about all products of BMW in result first place, good brand image was established in user memory; The fractionize that managed a brand next is enclothed, can provide the result that has specific aim according to area of user place apanage, the sale that is agency is promoted brought clew; Finally, BMW and agency combination undertake searching sale, make the brand image of BMW whole gets height is united, the budget of ad of high specified number that saved each agency to be brought for battle severally at the same time.

European cupping gives official colour, reach the double promotion of brand transmission and public relations effect

Last month the European cup of like a raging fire, undertook sale is carried out actively searching as much, as will natural as the keyword that European cup concerns search directs as a result the official website of Europe sufficient couplet, and be in the sponsor link on the right side of result list, will run a country governmental website row is in the first place, hold national local customs with travelling to common people. In addition, still be in on the right side of the official website that ticket Wu reflects to buy in sponsor link, reduced the space of play the market of network of ox have the aid of, maintained public interest.

These act highlighted above official colour, the will most authoritative the most accurate information, appear to suffer in the most prominent place numerous, in suffer numerous before the brand image that built professional, authority, pass European cup this one match, travelled to hold national figure, reached very good public relations result.

Beautiful couplet aviation optimizes a keyword to choose, reach airline ticket sales volume to reverse a growth

The United States combines airline (United Airlines) during 2007Q1, make full use of search sale shift, airline ticket is formed to buy in consumer decision-making before interact adequately to it, think consumer to know the airline ticket information of dawn to do beforehand most the most effective communicate, below the situation that did not rise in ad budget, the sale outstanding achievement that searchs sale generation grows more than double.

Beautiful couplet aviation is learned through survey, the customer that has 65% is in before making a journey decide, the search that can have at least 3 times; The customer that has 29% can have the search of above 5 times. And the information that the user pays close attention to basically reflects in 3 levels: The price, service and the detailed information about airline, because this is aimed at the information of these 3 levels, be opposite respectively of the choice of the keyword and result presented means to do optimize, make consumer is in decision-making before witting and pertinent information, drove airline ticket sales volume thereby promote.

Case of beautiful couplet aerial tells us, what is searching sale to be able to know the detail that the client is buying the attention inside cycle high, and how to hold these detail, if the information with the client can promote to communicate ability in sale activity, and always optimize these information appear, let market sale personnel and user maintain interactive loop, promote with respect to what can produce real significance to the sale.

Sum up above 3 case, search sale became well-known trademark to have the mark medium of successful sale, successful brand is searching the example action on sale, advertisement of trade of the state-owend enterprise in should getting advocate take seriously, the search service that is in China especially had produced simple change stage by stage, besides advertisement of medium and small businesses advocate outside, old brand advertisement advocate the sale value that must go examining search engine afresh.