Large website undertakes searching bringing propping up optimized a few main train of thought

Core clew: Do everything, it is to need to abide by definite pattern and train of thought for certain, SEO is same not exceptional also, I say me to undertake a few main train of thought of SEO to large website at ordinary times below, offer reference only.

In searching engine to optimize, SEO strategy influence arrives to optimize the effect finally. No matter SEO strategy is right in small website or large website are important, and to large website, the SEO strategy with make good is attached most importance to especially should, otherwise, your meeting leakage drops a lot of detail, a lot of moment, detail decides success or failure namely.

The first part: Keyword analysis

Keyword analysis is a homework that all SEO must master, although large website has huge data, but every page needs to undertake the keyword is analysed, besides alone special subject page, general the page of every administrative levels, need to have special keyword. Besides SEO, plan, editor also needs to have certain keyword to analyse ability.

The basic principle that the keyword analyses:

1, the search habit that surveys an user: This is an important facet, understand the search of the user to be used to only, the talent search my user demand, what does the user like to search? With what to search engine? Etc

2, keyword cannot too wide extensive: Too wide extensive can bring about the keyword competition is intense, expend a large number of time not to get wanted result certainly however, and the likelihood reduced the dependency of the keyword.

3, keyword cannot super-cooling: Want, without the keyword that the user searchs, be still worth to optimize?

4, the dependency that the keyword wants to maintain altitude with page content: Be helpful for optimizing already so be helpful for an user again.

The measure that the keyword chooses:

1, affirmatory core keyword: Which word is what should we consider or two words can the exactest content that describes a webpage? Number of search of which term user is maximum?

2, on core keyword definition patulous: For example the alias of core keyword, combination that is next to core keyword, of core keyword auxiliary wait.

3, imitate user thinking designs a keyword: oneself the hypothesis is an user, so what keyword I can search?

4, the keyword that studies competitor: Analyse the webpage that ranks the competitor that has an advantage, what keyword did they use?

A lot of people feel such descriptions are too one-sided, really, if do not have experience, it is very difficult begin, to the network the search issues keyword analysis, baidu index, have a lot of tools, can the understanding of be clear at a glance is all and relevant long end keyword. If cannot be found really, ah, look for me to want.

The 2nd part: The page is converse optimize

Why should do converse optimize? Because be in large website, of the page in optimizing value to be different from commonly small website. Considering all sorts of integrated elements (for example experience of content of brand, page, user) , the page of large website optimizes value great majority to present converse order, namely: Final page " special subject page " column page " channel page " home page.

How to undertake keyword allocation in the light of each page? Normally the circumstance is such:

1, final page: Be aimed at; of long end keyword

2, special subject page: Be aimed at popular keyword, for example Zhou Jielun;

3, column page: Be aimed at fixed keyword, for example music tries listen to;

4, channel page: Be aimed at core keyword, for example musical;

5, home page: Do not allocate a keyword, give priority to with the brand however.

After undertaking keyword allocation, we can be added in final page match inside catenary serves as auxiliary, this is the advantage of the catenary inside large website. If you have the word that heed, you can discover, of a lot of websites outside catenary has thousands of, but actually, the catenary inside its occupied 1/5. Catenary is done well inside, to large website, the effect is very distinct.

The 3rd part: Front search engine is friendly, the search that includes UI design is friendly the search with front code is friendly at 2 o’clock

1, the search engine that will see UI design above all is friendly: Basically be to accomplish navigation clarity, and Flash and picture the use that wait, generally speaking, navigation and the part that take concerned key word do not suit to use Flash and picture, because great majority searchs engine cannot the character in capture Flash and picture.

2, the search engine that is front code next is friendly:

The concise sex of A, code: Search engine likes concise Html code, such more be helpful for an analysis. DIV is best, go out CSS depart.

Before B, important information leans: Point to those who take a keyword to reach the place before the news that often replaces chooses those who appear in Html to lean as far as possible. Follow logical pattern.

C, filter interference information: The page of large website is compared commonly complex, all sorts of advertisement, collaboration, information that exchanges content to do not have dependency with etc is more, the code that we should choose to use the search engine such as Js, Iframe to cannot identify filters information of this one share.

The fundamental SEO of D, code: This is SEO job of the foundation, avoid Html mistake and semantics to change label.

The 4th part: In-house link is politic

Why should emphasize interior linking strategy? Because inside catenary has the following advantage:

1, the data of large website magnanimity makes inside the advantage of catenary is more than far outside catenary. Outside the measure of catenary is possible thousands of tens of thousands of hundred thousands of, but large website is had 1 million on ten million is very consummate the huge webpage content of 100 million, if use these huge webpages to do inside the construction of catenary, the advantage is apparent.

2, derive the link is a very easy thing between the webpage inside the website.

3, the creeping index efficiency that improves search index to prop up pair of websites, increase collect, also be helpful for PR deliver.

4, center a theme, make the keyword of this theme has rank advantage in searching engine.

Inside in catenary construction, should follow the following principle: 1, amount of the catenary inside control article: The link of thrust deep into the enemy forces within the article is OK the how many control according to content is controlled in 38. 2, the dependency that links an object wants tall. 3, give important webpage more attention: Make the important webpage that has keyword value more receives better rank. 4, use absolutely method.

The 5th part: Exterior link is politic

Emphasizing large website inside while catenary is built also cannot too the construction of the catenary outside was being ignored. Outside of catenary small website is so important in although do not have,be being built, but also have very high value. Can adopt the bait of commutative link, production link, chain outside putting in the method such as the soft article that carries a link to build normally.

1, will see commutative link should want to follow what principle:

Keyword;b is included in character of A, link, exchange website of link;c, the other side to derive link measure cannot pass with the site with tall dependency, channel as far as possible much, overmuch word does not have too big value;d, avoid with was not collected and the website that is punished by search engine exchanges a link

2, production link bait: Production link bait is the job of a save labour, add a link what this makes website of the other side active for us. The skill of production link bait is very much, but can generalize with two words: Originality.

3, the soft article that carries a link puts in. Those who point to is be popularized in business affairs or put in for the carries a link soft article that has to get the catenary outside arriving technically.