Gu Junjie: The chooses a decision to search engine to optimize success or failure of the keyword

Core clew: The keyword is not by the administrator of the website or stationmaster will decide, be decided however by the netizen. Carry the netizen’s search, discover everybody needs to find the thing that they mean with what kind of word, so these words are a keyword with respect to what say. Do not think oneself were used very professional, very the government, very normative word, it is good keyword. What you think should be how to many person can use these words.

Why should we undertake engine is optimized searching?

The answer is very simple, from the search through optimizing engine obtains caller (discharge) .

Why should we obtain discharge?

The answer is very simple also, because we need to pass these caller, disentomb our client.

So what kind of word ability says had better keyword?

Above all, the keyword is not by the administrator of the website or stationmaster will decide, be decided however by the netizen. Carry the netizen’s search, discover everybody needs to find the thing that they mean with what kind of word, so these words are a keyword with respect to what say. Do not think oneself were used very professional, very the government, very normative word, it is good keyword. What you think should be how to many person can use these words.

For example, want to seek the concerned information of processor of concerned Intel Pentium4 when us, how many person can be processor of Intel Pentium4 of the input in searching casing so grow the phrase that string together? Most person can input P4 processor directly so a simple word. This that is to say, your keyword, must choose the search habit that accords with most person, such word just is good keyword.

Next, of the keyword choose should notice dependency and associated sex.

We see search all alone how engine works first. Computer of Chengdu of the input in searching casing when us grooms this phrase, you can help search on search engine horse so:

1, all containing Chengdu computer grooms the webpage of this phrase.

2, not be to just contain Chengdu computer to groom, but contain Chengdu computer, computer to groom, the webpage that Chengdu grooms, and these 3 words are stood by quite in the webpage.

3, not be to just contain Chengdu computer to groom, but contain Chengdu computer, computer to groom, the webpage that Chengdu grooms, but these 3 words are stood by in the not very in the webpage.

4, Chengdu computer is contained to groom in the webpage the webpage that this phrase links, find out the webpage that point to down join.

5, contain in the webpage contain Chengdu computer, computer to groom, Chengdu grooms the webpage of this 3 phrase link, find out the webpage that point to down join.

That is to say we are in when choosing a keyword, be about to notice, consider relevant a few keywords to go in. We often noticed main keyword only, and oversight a few relevant keywords.

Actually this also derived a new notional search tail. Searching what the tail points to is a few top keywords related to the website are contrary, pass website content and derive thousands of term, be like these top keywords to grow long tail. Normally top keyword held the search amount of 80% , but those search tails of 20% if by oversight, also be a not small loss.

It is very important also to there still is a bit finally, that does not want the one-sided term that seeks lofty stance namely. It is cheap to have for example some of company does not allow to appear on his website, dozen fold, the term such as sales promotion, think these words have caustic product figure. And in the search that searching engine, these words have just to search a quantity in great quantities. If you often locate yourself in a higher position, and oversight popular demand, so you drop the loss many client.

In the ending of the article, gu Junjie gives everybody a few small proposals that choose a keyword, hope to be able to help somewhat to everybody:

One, before decide, listed all keywords.

2, the count that carries a website, what is the keyword with the most commonly used person that see a visit.

3, go rambling to the website of your competitor, what keyword was used in the webpage that sees them.

4, with the colleague beside you, friend or the netizen discusses together, what is seeing the keyword that they care.

5, the form that you can coil through moving question, get a count of most person. After all the force of masses is boundless.

Good, hope of a few characters is opposite above stationmaster friends are useful, wish you succeed at an early date.

AcknowledgmentThe author visits customer of rich of person of outstanding talent (Gujunjie.com)Deliver is shared